Share
Explore BrainMass

Japan vs United States: marketing environments

Select a non English speaking country other than one in North America. Compare and contrast marketing in Japan and in the United States. Plus be sure to analyze the marketing environments of each country including, but not limited to cultural, political, legal, and economic influences.

Solution Preview

The response addresses the queries posted in 845 words with references.

//Before writing about the Compare and Contrast marketing in Japan and in the United States, it is essential to know about the economy of the two Countries. One should know about the exporting condition of these two Countries, which further will assist in performing the Comparison and contrast, in an effectual manner.//

Marketing is defined as the process of creating, pricing, distributing and promoting goods, services, individuals, places or ideas. (Kotler, 2000). Japan is turning to be a fast changing economy as far as its markets are concerned. Companies find it hard to enter Japanese market. In comparison, it is relatively easier to enter the US markets. Before 1990, Japan had an image of a prolific exporter but a reluctant importer. There are various trade barriers to check against the invasion of foreign companies. Japan has the world's second largest GDP even after facing recession in 1990's. This amounts to two third of the USA's GDP (Japan's Business Environment in the Globalizing Economy, 2008).

Japan is the number one exporter in production of cars, ships, robots and machine tools. Japanese markets have been very lucrative for investors. One of the most peculiar features of Japanese industry is that it has been protected by competition. For example, Finance industry was well protected by the government during recession. In the US, this kind of protection is not offered.

Marketing Environment can be defined as the sum total of ...

Solution Summary

The response addresses the queries posted in 845 words with references.

$2.19