Japan vs United States: marketing environments
Not what you're looking for?
Select a non English speaking country other than one in North America. Compare and contrast marketing in Japan and in the United States. Plus be sure to analyze the marketing environments of each country including, but not limited to cultural, political, legal, and economic influences.
Purchase this Solution
Solution Summary
The response addresses the queries posted in 845 words with references.
Solution Preview
The response addresses the queries posted in 845 words with references.
//Before writing about the Compare and Contrast marketing in Japan and in the United States, it is essential to know about the economy of the two Countries. One should know about the exporting condition of these two Countries, which further will assist in performing the Comparison and contrast, in an effectual manner.//
Marketing is defined as the process of creating, pricing, distributing and promoting goods, services, individuals, places or ideas. (Kotler, 2000). Japan is turning to be a fast changing economy as far as its markets are concerned. Companies find it hard to enter Japanese market. In comparison, it is relatively easier to enter the US markets. Before 1990, Japan had an image of a prolific exporter but a reluctant importer. There are various trade barriers to check against the invasion of foreign companies. Japan has the world's second largest GDP even after facing recession in 1990's. This amounts to two third of the USA's GDP (Japan's Business Environment in the Globalizing Economy, 2008).
Japan is the number one exporter in production of cars, ships, robots and machine tools. Japanese markets have been very lucrative for investors. One of the most peculiar features of Japanese industry is that it has been protected by competition. For example, Finance industry was well protected by the government during recession. In the US, this kind of protection is not offered.
Marketing Environment can be defined as the sum total of ...
Education
- MBA (IP), International Center for Internationa Business
- BBA, University of Rajasthan
Recent Feedback
- "Thank You so much! "
- "Always provide great help, I highly recommend Mr. Sharma over others, thanks again. "
- "great job. I will need another help from you. "
- "first class!"
- "Thank you for your great notes. Will you be willing to help me with one more assignment? "
Purchase this Solution
Free BrainMass Quizzes
Introduction to Finance
This quiz test introductory finance topics.
Change and Resistance within Organizations
This quiz intended to help students understand change and resistance in organizations
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.
Learning Lean
This quiz will help you understand the basic concepts of Lean.
IPOs
This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)