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    Strategic Choices and Porter

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    What recent strategic choices have been made by the top folks at Toyota that help the company to be more competitive?

    Can you categorize these choices as following any of Porter's four generic strategies?

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    Michael Porter's generic Strategies of competitive advantage includes; Cost leadership, differentiation and focus

    Cost leadership; Emphasizes producing standardized products at a very low per-unit cost for consumers who are price sensitive.

    Differentiation; Is a strategy aimed at producing products and services considered unique industry-wide and directed at consumers who are relatively price insensitive.

    Focus;; Means producing products and services that fulfills the needs of a small group of consumers.

    The Toyota cost production competitive edge;

    Toyota has a competitive ...

    Solution Summary

    This solution discusses strategic choices that have been made by the top folks at Toyota, and categorizes these choices as ollowing Porter's generic strategies.