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    Identify and analyze the strategic choices at GAP, INC

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    I need assistance with the following report:

    Identify and analyze strategic choices at GAP, INC. made during CEO Pressler's tenure.

    I must accomplish this in a 2 page report.

    Thanks in advance for you time and assistance.

    © BrainMass Inc. brainmass.com June 3, 2020, 9:07 pm ad1c9bdddf

    Solution Preview

    Whole strategic planning process starts from extensive scanning of external and internal environment of an organization to understand the relative positioning of the firm in the business environment or industry it operates in and to identify the relative strengths and weaknesses of the organization.
    Issue of strategic choice
    Michael Porter identifies three fundamental competitive strategies and lays out the required skills and resources, organizational elements and risks associated with each strategy.
    These are product differentiation, cost leadership and Focus.
    Competitive strategy raises the following questions:
    ? Should we compete on basis of low cost ( and thus price) or should we differentiate our products or services on some basis other than cost or product differentiation.
    ? Should we focus on niche or should we have head to head competition.

    The differentiation and cost leadership strategies seek competitive advantage in a broad range of market or industry segments. By contrast, ...

    Solution Summary

    This response identifies and analyze the strategic choices at GAP, INC