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Applying your knowledge of Total Quality Management, what are the most important things that management can do to create a quality culture?

How does quality management create a competitive advantage for an organization?

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The solution describes how total quality management can create a competitive advantage and its applications within an organization.

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Quality tools are integral part of TQM. Total Quality Management (TQM) is a management strategy carried out by an organization with the aim of embedding awareness of quality in all organizational process. Boje, et al, (1993) argued that Total Quality Management has a wider application than that of assuring product and service quality but also it is a way of managing people and business to ensure complete customer satisfaction at every stage internally or externally. This is because quality culture has to be imbibed in the ...

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