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Product Life Cycle

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Select a product (name it) with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

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Solution Summary

A product is examined for its place in the product life cycle and it future marketing power.

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I would choose the new Downy lavender and chamomile laundry softner. It is moving from the market introduction stage into the growth stage. It has been offered as a sample and people are now searching for it in the marketplace. There have been coupons offered as well. The current information I can find show it is being sold at major grocery outlets as well as discount ...

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