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    Differences between a shopper, buyer and consumer

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    Can someone please help me Identify the differences between a shopper, a buyer, and a consumer? Using examples, explain how one individual might be all three or how the roles may be split between individuals.

    250+ words please.

    © BrainMass Inc. brainmass.com October 10, 2019, 7:04 am ad1c9bdddf
    https://brainmass.com/business/the-product-lifecycle/differences-shopper-buyer-consumer-566599

    Solution Preview

    Step 1
    A shopper is a potential buyer. He gathers information about the products he is interested in. He visits showrooms, visits websites, and goes through catalogues. He is making his mind about selecting the product, the features, the product must have, and the price that is appropriate.

    Step 2
    When the shopper makes a purchase, he is a buyer. For example, when a person actually purchases an expensive music system, he is a buyer of the music system. The ...

    Solution Summary

    This solution explains differences between a shopper, a buyer, and a consumer. The sources used are also included in the solution.

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