Purchase Solution

Differences between a shopper, buyer and consumer

Not what you're looking for?

Ask Custom Question

Can someone please help me Identify the differences between a shopper, a buyer, and a consumer? Using examples, explain how one individual might be all three or how the roles may be split between individuals.

250+ words please.

Purchase this Solution
Solution Summary

This solution explains differences between a shopper, a buyer, and a consumer. The sources used are also included in the solution.

Solution Preview

Step 1
A shopper is a potential buyer. He gathers information about the products he is interested in. He visits showrooms, visits websites, and goes through catalogues. He is making his mind about selecting the product, the features, the product must have, and the price that is appropriate.

Step 2
When the shopper makes a purchase, he is a buyer. For example, when a person actually purchases an expensive music system, he is a buyer of the music system. The ...

Purchase this Solution
Free BrainMass Quizzes
Lean your Process

This quiz will help you understand the basic concepts of Lean.

Learning Lean

This quiz will help you understand the basic concepts of Lean.

Motivation

This tests some key elements of major motivation theories.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

View More Free Quizzes
Related BrainMass Solutions

  • Types of Buyers and Consumers

    243422 Buyers and consumers What are the different types of buyers and consumers? How does the type of buyer or consumer impact marketing strategy?

  • Explain in detail how marketing differs on a B2C site compared to a B2B site. Give specifics.

    MARKETING DIFFERENCES ================== The difference in marketing is that a B2B "seller" tries to differentiate itself from its competition by marketing its value proposition to its target market as one that will save the "buyer" companies a

  • Demand and Consumer Purchasing Characteristics

    169427 Demand and Consumer Purchasing Characteristics 1. Can a company create demand for a new product? 2. What are the differences between business and consumer purchasing characteristics? 3.

  • Marketing Management

    Post ideas and discuss the differences between business customers and final consumers, incorporating what you've learned in the textbook about the differences between consumer buyer behavior and business buyer behavior The response addresses the queries

  • Discuss the difference between business-to-business

    231291 Differences between B2B, B2C, and C2C Discuss the difference between business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C) electronic commerce with appropriate examples.

  • Transactional and Promotional Websites

    504937 Transactional and Promotional Websites- definition, and example. Websites have different marketing purposes. Define what a transactional and a promotional website is, explaining the similarities and differences between the two.

  • Cisco Case Study

    When differentiating between B2B and consumer markets, the overarching difference is that B2B's customers are an organization; with a consumer market, the customer is an individual.

  • Traits of the internet buyer

    172997 Traits of the Internet Buyer Why are internet users likely to differ from people who do not use the internet for getting goods and services? What are some of the implications of these differences for online business activity?

  • Business Problems & ANOVA Analysis

    In the third example, the author employs the ANOVA to determine the "Interactive Effects of Shopper Style and Atmospherics on Consumer Expenditures" (Morrin, 2005).

View More Related Solutions