Can someone please help me Identify the differences between a shopper, a buyer, and a consumer? Using examples, explain how one individual might be all three or how the roles may be split between individuals.
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A shopper is a potential buyer. He gathers information about the products he is interested in. He visits showrooms, visits websites, and goes through catalogues. He is making his mind about selecting the product, the features, the product must have, and the price that is appropriate.
When the shopper makes a purchase, he is a buyer. For example, when a person actually purchases an expensive music system, he is a buyer of the music system. The ...
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