1. Can a company create demand for a new product?
2. What are the differences between business and consumer purchasing characteristics?
3. What are the differences between online and off-line buyer characteristics?© BrainMass Inc. brainmass.com October 16, 2018, 9:01 pm ad1c9bdddf
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1. A company can create demand for any new or old product. In the USA, one can sell almost anything from a ball on a string that one calls a Yo Yo? to the ornaments of Pet Rocks? to the concept of repackaging the same information (by selling it in a slightly new way) by changing a product's "label" or book "cover" - anything is possible.
2. The differences between business and consumer purchasing characteristics are that "business" purchases are not psychology the same as personal-consumer purchases. Consumer Buying Behavior or characteristics refer to the buying behavior ...
This is a discussion on the concept of demand, purchasing characteristics of consumer and businesses of traditional and e-business buyers.
What is business to business marketing and how is it different from business-to-consumer (B2C) marketing? What is the role of the internet in today's business marketing environment? If you have ever purchased anything for your company, what rules and regulations did you have to follow? If you were marketing a product or service for your company (imaginary company) to another business, where would you start? Please try to incorporate key terms and concepts from the materials and use examples, if possible.View Full Posting Details