Purchase Solution

What are the Four P's of Marketing?

Not what you're looking for?

Ask Custom Question

Define and describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe EITHER how each one of the four elements of the marketing mix is used by that organization to develop and support marketing strategy and tactics (in a 'unique' way) OR demonstrate how ONE of those factors (price, promotion, place or product) is being emphasized to create differentiation. For example, FEDX uses distribution to create an unsurpassed system to guarantee overnight arrival of a package.

Format is 1 page

1. What is the definition and description of each of the four or five Ps in Marketing?

2. Give an example of how a company has used one of the Ps to create differentiation OR how the company has used all the Ps to market a product or service.

Purchase this Solution
Solution Summary

This solution focuses on the four P's of Marketing and how it relates to a particular organization (Wal-Mart). The solution defines and describes the four P's of Marketing (Product, Place, Price and Promotion).

Solution Preview

Taken from the ABC's of Marketing:

"Products" are the things that you sell to people. You might also have a service that they'll pay for as your product. Products can range all of the way from goods people need every day to live, like milk, tuna or vegetables or they can be very high end dream products, like a private jet. Having the right product for your target market (that's the people or businesses you want to sell to) requires knowing what they need and want.

"Place" refers to how you get your product to your customer. Your product might be something that you produce or it could be something you never see or touch. That's quite possible if you have customers order through you and you arrange to have it directly drop shipped to them from the maker or a fulfillment center. There are a lot of ways to get your product to your customer, so it's important to know if it's something they want to see and touch before they buy it. If so, you'll probably want to order and stock it and sell it directly from your business. If it's something they don't need to see before buying it, you need to make sure that it's delivered promptly to them and is what they expected when they bought it.

"Price" is pretty self-explanatory but it's very important to your success. Price something too high and you may never sell a single item of it. Price it too low and you can lose money on every sale ...

Purchase this Solution
Free BrainMass Quizzes
Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

View More Free Quizzes
Related BrainMass Solutions

  • Four P's of Marketing Most Important

    514376 Four P's of Marketing Most Important Which of the four P's of marketing must be emphasized? Why? 250 words, APA format with reference cited. The four P's of marketing mix: product, place, price, promotion are interrelated.

  • The 4 P's in Marketing

    522859 The 4 P's in Marketing 1. Define the Four P's of Marketing and state if you agree/disagree with them and design your own Ps of marketing if you wish. (if you don't agree with the 4 standard ones). 2.

  • Three Marketing inefficiencies

    The three marketing inefficiencies are: 1) Lack of interest in or understanding of the customer 2) Improper use of the four P's, which is caused by overemphasis on internal problems vs a customer's orientation 3) Lack of understanding of or

  • Marketing Strategy: The Four P's

    In the case of cell phone, the marketing strategies along the four P's are as follows: 1.

  • 4 P's of marketing

    137028 4 P's of marketing What are the 4 P's of marketing? In popular usage, "marketing" is the promotion of products, especially advertising and branding.

  • Answer questions about the marketing four P's

    The influence of global marketing standardization on performance. Journal of Marketing, Vol. 56, Issue 2, April, 1-17. The marketing four P's are examined.

  • The four P's of marketing and marketing research

    298199 Describe the 4 P's in the marketing mix. How does marketing research impact the 4 P's? Class, describe the 4 P's in the marketing mix. How does marketing research impact the 4 P's?

  • Can you please explain the 4 p's of marketing?

    Jerome McCarthy divided marketing into four general sets of activities. His typology has become so universally recognized that his four activity sets, the Four P's, have passed into the language. The four Ps are: ?

  • New Product Concepts

    One may place emphasis on one element of the Four P's over the others depending on the nature of the product of service, and the firm. Some of the factors involved in the decision elements are listed below.

  • Four P's of Marketing/Borderless & Controls/ Collecting Data

    The most important of the four p's of marketing is product. This is the item that drives the rest of the p's: price, promotion, and place.

View More Related Solutions