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The Marketing Mix: Promotion

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Select one product from each category:

Airline Flights
Carbonated Soft Drinks

Give an appropriate promotions strategy for each example. Compare and contrast the two strategies and explain similarities and differences.

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An appropriate promotions strategy for Airline Flights, such as flights of companies like Jet Blue or Southwest, will be discount on return fares booked in advance, say 10 day advance booking or discount on hotels or airport pickup and drop services. Promotions such as frequent flyer programs are also used by airline flights

An appropriate promotions strategy for Carbonated Soft Drinks, such as Coke or Pepsi, would be ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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