Selecting a company question and answers
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Q 1. Select a company with which you are familiar. Imagine you are advising this company about how to protect its intellectual property. What are types of intellectual property, and how would you advise the company to protect its intellectual property?
Q 2. Your client has decided to open a chain of restaurants. What real and personal property would you recommend that your client purchase? What real and personal property would you recommend that your client lease? How can your client protect the property it purchased, and how can it protect the property it leased?
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Solution Summary
Q 1. Select a company with which you are familiar. Imagine you are advising this company about how to protect its intellectual property. What are types of intellectual property, and how would you advise the company to protect its intellectual property?
Q 2. Your client has decided to open a chain of restaurants. What real and personal property would you recommend that your client purchase? What real and personal property would you recommend that your client lease? How can your client protect the property it purchased, and how can it protect the property it leased?
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According to Apple's financial statements, their intellectual property rights are one of their biggest business risks. Because their products are unique, if their intellectual property is compromised, it could materially affect the nature of their operations and their profitability. When we discuss intellectual property, we're dealing with creativity, innovation, and invention, which are three areas where Apple excels. This is why all innovation currently underway at Apple is only available to top executives and authorized personnel in the industry. They must ensure top quality standards are enforced at all times regarding intellectual property.
All of Apple's designs are protected. As indicated by law, "the designer or other owner of an original design of a useful article which makes the article attractive or distinctive in appearance to the purchasing or using public may secure the protection provided" by intellectual property protection laws (U.S. Copyright Office, 2012). One of the ways that Apple maintains their competitive advantage is by designing products on the market that are completely ...
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