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Selecting a company question and answers

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Q 1. Select a company with which you are familiar. Imagine you are advising this company about how to protect its intellectual property. What are types of intellectual property, and how would you advise the company to protect its intellectual property?

Q 2. Your client has decided to open a chain of restaurants. What real and personal property would you recommend that your client purchase? What real and personal property would you recommend that your client lease? How can your client protect the property it purchased, and how can it protect the property it leased?

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https://brainmass.com/business/the-marketing-mix/selecting-a-company-question-and-answers-491503

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According to Apple's financial statements, their intellectual property rights are one of their biggest business risks. Because their products are unique, if their intellectual property is compromised, it could materially affect the nature of their operations and their profitability. When we discuss intellectual property, we're dealing with creativity, innovation, and invention, which are three areas where Apple excels. This is why all innovation currently underway at Apple is only available to top executives and authorized personnel in the industry. They must ensure top quality standards are enforced at all times regarding intellectual property.

All of Apple's designs are protected. As indicated by law, "the designer or other owner of an original design of a useful article which makes the article attractive or distinctive in appearance to the purchasing or using public may secure the protection provided" by intellectual property protection laws (U.S. Copyright Office, 2012). One of the ways that Apple maintains their competitive advantage is by designing products on the market that are completely ...

Solution Summary

Q 1. Select a company with which you are familiar. Imagine you are advising this company about how to protect its intellectual property. What are types of intellectual property, and how would you advise the company to protect its intellectual property?

Q 2. Your client has decided to open a chain of restaurants. What real and personal property would you recommend that your client purchase? What real and personal property would you recommend that your client lease? How can your client protect the property it purchased, and how can it protect the property it leased?

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See Also This Related BrainMass Solution

Recruiting, Selecting, Orienting, and Training

Recruiting, Selecting, Orienting, and Training

Review the recruiting options listed below the table. Determine which three options would be appropriate for a large company and which three options would be appropriate for a small company. Then, enter your choices into the recruiting column.

Repeat this procedure for selecting, orienting, and training.

Finally, answer the following question: Who performs each of these functions in a large and a small company? Explain your answers.

Recruiting
Selecting
Orienting
Training

Large company

Small company

Recruiting Options

? Job postings within the company (such as email bulletin boards, intranet)
? Job bidding
? Company's Web site
? Co-Op programs and internships
? Sign in window of business
? Classified ads in newspaper
? Online job boards, such as monster.com or careerbuilder.com
? State or private employment agencies
? Employee referrals

Selecting Options

? Employment applications
? Résumés
? Screening by state or private employment agency
? Job interview by human resources department
? Job interview by immediate supervisors
? Employment tests
? Background and reference checks
? Medical examination

Orienting Options

? Objectives, philosophy, and brief history of the organization
? Explanation of the organization's levels of authority
? Expectations (such as attitude, reliability, initiative, emotional maturity, and personal appearance)
? Job functions and responsibilities
? Introduction to fellow workers
? Rules, regulations, policies, and procedures
? City, state, and federal laws, if applicable
? Skill training
? Performance evaluation criteria
? Promotional opportunities
? Conditions of employment (such as punctuality, attendance, conduct, hours of work, overtime, and termination)
? Pay procedures
? Benefits and compensation
? Safety prevention and procedures
? Personnel policies

Training Options

? On-the-job training(OJT)
? Job rotation, or cross-training
? Vestibule training
? Apprenticeship training
? Classroom training
? Programmed training
? Computer-assisted instruction (CAI)

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