Explore BrainMass

Explore BrainMass

    Marketing Mix and Segmentation

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    In this journal entry, identify an opportunity that you like to explore, in terms of a new company that produces a good or service. Describe: 1) how you would segment the market, 2) who is the target market, 3) how will you position the product, and 4) which promotional mix lends itself to that target and position?

    © BrainMass Inc. brainmass.com March 5, 2021, 1:12 am ad1c9bdddf

    Solution Preview

    Let me give you an example of what your answer might look like.

    I would like to open a bagel/coffee shop in my local neighborhood.

    1) Segmentation- my primary segmentation variable would use demographics, personality, and interests.

    2)I ...

    Solution Summary

    Gave a specific example of the target market, marketing mix, positioning, segmentation of a wireless internet cafe/bagel & coffee shop.