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Direct Marketing Description and Explanation

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What benefits do consumers reap from direct marketing efforts? Is it ethical for companies to share your information such as email addresses for direct marketing efforts? Support your position.

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Direct Marketing is an interactive type of marketing that uses more than one advertising media with the purpose of acquiring a measurable response or transaction anywhere. It is interactive, meaning, one-to-one communication which happens between the consumer and the marketer. The response to the offer can be measured by the direct marketers. Direct marketing media may include direct mail, tele marketing, magazines, newspaper ads, infomercials, television and radio spots. Direct marketing is not limited to real stores and may take place anywhere and anytime.
The growth of direct marketing has been unprecedented and among the factors that have contributed to its rapid growth are the following: changing lifestyles, convenience/accessibility, increase in the number of working women, effective personal selling, growth of technology, growth in consumers' use of the telephone in placing orders, aging population, rising income, and increase in single households. The increase in the number of working women has given more chances to explore the Internet and shop online because they have less time to go out. Direct marketing has ...

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The posting describes and explains direct marketing and CAN-SPAM.

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Strategic marketing

The final component of the Strategic Marketing Plan is the Marketing Mix. The Marketing Mix is the set of decisions about price, communications and promotion, product policy, channels of distribution, and customer relationship management. Only by addressing these elements can you actually implement your marketing strategy. This week you will focus only on communications and promotion, following an integrated marketing communications (IMC) approach. Such an approach delivers a clear and consistent message to your consumers. In a five to six page report,

1. Provide a detailed description of your IMC approach and the corresponding promotion strategy necessary to send your message to your target market. (For example, the elements of the promotion strategy include: advertising, personal selling, public relations, direct marketing, and sales promotion) and how you would use them to communicate with your target segment.
2. Explain your rationale for choosing these specific elements.
3. Describe the message you wish to communicate based on your core strategy and explain your rationale for the message.
4. Develop a strategy to measure the effectiveness of the IMC.
Has the internet played any role in how you developed your marketing approach? Why or why not?
In-text citations and corresponding references should be included in your paper. Writing and citation tools are available in the Cybrary.

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