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Diaper as a product

1. Think of a common, everyday product of your own choosing, and then define it by:

.The type of customer that uses it (is it a consumer or business product)
.The type of consumer product class (convenience, shopping, specialty, or unsought)
.How consumers compare the product with competitor products (homogeneous or heterogeneous)

2. Do manufacturers have to go through all the trouble of deciding all these various product factors to be successful selling it? Explain your answer.

Solution Preview

Think of a common, everyday product of your own choosing, and then define it by:

The type of customer that uses it (is it a consumer or business product)

Let us take Diaper as a product. It is a consumer product and mainly used by the kids.

The vision is to become a market leader in the category by developing a long list of satisfied customers who will refer the company's products to the next generation of parents.

The type of consumer product class (convenience, ...

Solution Summary

This discusses the Diaper as a product

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