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Marketing - Water Proof Cell Phone Analysis

Describe the attributes of water proof cell phones in detail.

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Water proof cell phones are not yet mainstream; however, there is an ever increasing market that is on the rise for this technology. Currently, insurance providers claim that 35% of cell phone repairs are water related which leads phone inventors like Samsung and others toward the development of affordable technology that can capture the market. Globally, Asia, specifically Korea and Japan lead the markets for technology when it comes to waterproof cell phones). As of 2011 though, the technology is limited to only a few models that are practical for day to day use.

The key attributes of a water proof cell phone that differentiate it from a non waterproof phone are:

Water ...

Solution Summary

Water proof cell phones are not yet mainstream; however, there is an ever increasing market that is on the rise for this technology. Currently, insurance providers claim that 35% of cell phone repairs are water related which leads phone inventors like Samsung and others toward the development of affordable technology that can capture the market. Globally, Asia, specifically Korea and Japan lead the markets for technology when it comes to waterproof cell phones).

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