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'Tint When You Need it'

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Working on creating a new product or service for an existing company.

Product: "Tint When You Need It" by Transitions - This would be windows that tint only when there is sunlight, just like the Transitions Sun glasses. When there are overcast skies or at night, the glass is clear.

Company:Transitions Optical

A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service

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Solution Summary

Marketing 'Tint When You Need it' : a new product or service for an existing company

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Strengths:

1) First mover advantage in the marketplace due to unique technology.

2) Lack of competition as it is one of its kind of product in the marketplace.

3) Addresses a major need of people which has not been addressed

4) Existing brand image and reputation of the company.

Weaknesses:

1) It is a relatively new segment for the company because it has traditionally been an eyeglass manufacturer. Therefore, this new offering may not be able to create impact as the ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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