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Trade Show Marketing

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2) Please discuss product location availability for the product listed below
Product description:

The "Tint When You Need It" product can be a new line that could expand the availability of products for Transitions Optical. This product can be expanded to industries such as the automobile industry, housing, and commercial building markets. In the automobile industry the windows could tint during the day when the sun is reducing the visibility and the glass would not have tint during nighttime driving conditions.

This technology will be beneficial in the urban areas of the southern portion of the United States. In these areas, the "Tint When You Need It" glass could be installed in high-rise commercial buildings to provide tint throughout the day and clear glass at night. Our customers would experience a reduction in cooling costs over the life of the product and still be able to enjoy the city's skyline at night.

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Solution Summary

The solution discusses a specialty product and how it would be best to initially market it at a trade show.

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This product needs to be introduced via a trade show. Why? This is a product that is a specialty product and has a specialty audience. Many of today's newer homes, newer office buildings and newer malls are energy efficient and this is where the company should focus, with builder tradeshows.

If a builder is planning a 2,000 home community in Arizona, every home will have windows. The goal would be to present the product at the trade show for the builders to see. Once a contract is signed with just ...

Solution provided by:
Jo Ann Prevetti, MBA, PhD (IP)
Education
  • Master of Business Administration, University of Phoenix
  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
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