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Quality, SWOT Analysis & Portfolio Strategy

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1. What is the difference in the meaning of "quality" from the marketing perspective vs. the operations department in a for-profit company?

2. Should all four elements of a SWOT (strengths, weaknesses, opportunities, and threats) analysis appear on the SFAS table? Why or why not?

2. Is a Portfolio Strategy about a firm's products or is it about a firm's industry? How would you know?

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The answer to this problem explains issues relating to strategy development. The references related to the answer are also included.

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The difference in meaning of "quality" from marketing perspective is the standard of product or service when compared to that of its competitors. For instance, a marketer says the quality of Lemon Peeler B is better than the quality of lemon peeler A. A product/service that has better quality parameters than those of competitors is considered to be of higher quality. "Quality" from the perspective of operations means complying ...

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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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