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    Quality, SWOT Analysis & Portfolio Strategy

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    1. What is the difference in the meaning of "quality" from the marketing perspective vs. the operations department in a for-profit company?

    2. Should all four elements of a SWOT (strengths, weaknesses, opportunities, and threats) analysis appear on the SFAS table? Why or why not?

    2. Is a Portfolio Strategy about a firm's products or is it about a firm's industry? How would you know?

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    Solution Preview

    The difference in meaning of "quality" from marketing perspective is the standard of product or service when compared to that of its competitors. For instance, a marketer says the quality of Lemon Peeler B is better than the quality of lemon peeler A. A product/service that has better quality parameters than those of competitors is considered to be of higher quality. "Quality" from the perspective of operations means complying ...

    Solution Summary

    The answer to this problem explains issues relating to strategy development. The references related to the answer are also included.