External Analysis Issues: Walmart Convenience Store Strategy
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Discuss the external analysis issues involved in the Walmart Convenience store strategy.
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This solution discusses the external analysis issues involved in the Walmart Convenience store strategy.
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The most critical external environment issues for the Wal Mart convenience store strategy are cultural, technological, political-legal and economic forces.
Cultural values, beliefs and behaviors affect demand for goods that may be sold in the smaller stores, located in urban areas. The types of product and products carried in each location may be in more or less demand, depending on dietary habits and the types of foods people from various cultures prefer. If Wal Mart does not understand the predominant cultures in which stores will be located, it may lose out on potential profits.
Technological advances, such as wireless communications and social networking are often highly valued by the younger generation of adults. If barriers to wireless communications exist, within the stores, young adults may avoid ...
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- BSc, DeVry University
- MPH, Walden University
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