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Wal-Mart Car Wash Swot Analysis

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SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on a new car wash service for Walmart that is part of my marketing plan paper that I am working on. And I am not sure of where to start. Any assistance you can provide would greatly appreciated.

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Solution Summary

The solution discusses the SWOT factors involved for a car was to be installed in all of the Wal-Mart stores.

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SWOTT Analysis: Walmart Carwash

The research provided in the paper will discuss the Strengths, Weaknesses, Opportunities, Trends and, of course, Threats of Walmart operating a carwash.

Walmart's Mission

Walmart's mission statement is "Wal-Mart's mission is to help people save money so they can live better." (Walmart 2009) This is a significant statement. Walmart does same consumers a great deal of money, as no other retailer can match Walmart's pricing. Walmart is the world's largest retailer and as the world's largest retailer, the company is always looking for ways to increase market share.

The company currently sells clothing products, beauty products, garden products, food products and some locations have an automotive center for tires and oil changes. The addition of a carwash would bring great profits to Walmart and convenience to the consumer.

SWOT Analysis - Strengths

The strengths in this business venture are Walmart itself. The company has locations worldwide and the funding to implement such an operation. Consumers can drop their cars off for a cleaning and go inside to do some shopping. Walmart will gain revenue on ...

Solution provided by:
Jo Ann Prevetti, MBA, PhD (IP)
Education
  • Master of Business Administration, University of Phoenix
  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
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