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SWOTT

A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on theoretically expanding Sylvan Learning Centers into implementation of a program to educate special needs children.

Marketing Plan: Phase I Paper

· An overview of the existing organization

· A description of the new product or service

· A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service

· The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service (be sure to include a consumer analysis that identifies both consumers and organizational buyers), and explain the importance of competitive intelligence

· Identify segmentation criteria that impact your target market selection

· Identify how your product differentiates itself and the positioning strategy you will employ

*** All I have to do is the SWOTT, Thanks

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SWOTT analysis of Sylvan learning from the perspective of starting tutoring services for children with special needs or disabilities:

Strengths:

The primary strength of Sylvan is its strong brand image and goodwill in the tutoring industry. The company is considered a leader in terms of providing quality tutoring and educational services all over USA. Sylvan already enjoys a strong customer base and a level of trust, which puts it much ahead of other players in the industry.

Another important strength is its extensive branch network of over 1000 locations throughout USA, providing the company a country wide presence which is not matched by another tutoring or educational service in the country. The company has extensive infrastructure to support such tutoring and educational services for children with special needs throughout the nation.

Sylvan also has an extensive pool of qualified and trained teachers that can be groomed or further trained to handle the tutoring and educational needs of children with disabilities or special needs.

The strong financial position of the company and ability to invest is also another strength.

Weaknesses:

Although Sylvan has extensive experience in tutoring and providing educational services to regular students and children, it does not possess any ...

Solution Summary

A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on theoretically expanding Sylvan Learning Centers into implementation of a program to educate special needs children.

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