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Supply Chains: Coca Cola and PowerAde

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Identify the supply chains for Coca Cola Classic and Powerade. Determine how you would measure the performance of the supply chain.

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Solution Summary

This detailed solution describes the supply chains for Coca Cola and Powerade, and discusses how to measure the performance of the supply chain. APA references are included.

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The Coca Cola Company has a $64 billion supply chain (The Coca Cola Company, 2012) that is switching to a "pull" system.

The company supply chain involves sales, route planning, warehouse management, supply chain planning, procurement, manufacturing, and delivery/transportation to supply Coca Cola Classic and PowerAde to consumers. The supply chain starts with customer demand, which then starts the chain going.

The Coca Cola Company must source raw materials for these two beverages, which are made up of basic commodities like color, flavor, caffeine, additives, sugar, and packaging. Purchase orders must be placed and price negotiations will transpire ...

Solution provided by:
Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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