Porter’s Five Forces: Coca Cola and Complementors
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Determine the strength of each of Porter's Five Forces and of the complementors of the Coca Cola Company.
Threat of new entrants
Power of buyers
Power of suppliers
Power of substitutes
Rivalry among competitors
Complementors
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Porter's Five Forces
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Determine the strength of each of Porter's Five Forces and of the complementors of the Coca Cola Company.
The strength of Coca Cola in regard to Porter's Five Forces is that it is one of the strongest companies in any industry because of its brand recognition, history, and current domination of its industry. The company basically only has one real rival, which is Pepsi, and because the so-called soft-drink battles were won by Coca Cola long ago, the company is the undisputed global champion of the soft drink industry as it is literally sold in almost "if not" every country on the planet, and the product is instantly recognizable by approximately 90%-95% of the world's population according to some ...
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