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What is an appropriate positioning statement for Apple iPhone product/service?

What is an appropriate positioning statement for Apple iPhone product/service? Explain the statement.

How is Apple iPhone product/service positioned in the market place? Provide examples and a detailed explanation.

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The appropriate positioning statement for Apple's iphone product/service is: Apple's iphone product and service is positioned as a premium mobile phone for technology enthusiasts and tech savvy consumers who want the best in terms of design, technology and innovation. Apple's innovative technology, ...

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