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Walt Disney company: a strategy of related diversification

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Hi! I need help with the part of the assignment which states "and be prepared to justify the extent to which the value chains of Disney's different businesses seem to have competitively valuable cross-business relationships."

This is something the professor will either have me discuss in class or I may have to write about it at a different time via a more detailed assignment. That was my interpretation of it.

The Walt Disney Company is in the following businesses: Theme Parks, Disney Cruise Line, Resort Properties, Movie, video, and theatrical productions, Television broadcasting , Radio broadcasting, Musical recording and sales of animation art, Anaheim Mighty Ducks NHL franchise, Anaheim Angels Major League Baseball franchise, Books and magazine publishing, Interactive software and Internet Sites, The Disney Store retail shops.

Based on the above list, discuss whether or not Walt Disney's lineup reflects a strategy of related diversification, unrelated diversification, or a combination of related and unrelated. Explain your answer and be prepared to justify the extent to which the value chains of Disney's different businesses seem to have competitively valuable cross-business relationships.

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Walt Disney Company
The Walt Disney Company is in the following businesses: Theme Parks, Disney Cruise Line, Resort Properties, Movie, video, and theatrical productions, Television broadcasting , Radio broadcasting, Musical recording and sales of animation art, Anaheim Mighty Ducks NHL franchise, Anaheim Angels Major League Baseball franchise, Books and magazine publishing, Interactive software and Internet Sites, The Disney Store retail shops.

Based on the above list, discuss whether or not Walt Disney's lineup reflects a strategy of related diversification, unrelated diversification, or a combination of related and unrelated. Explain your ...

Solution Summary

A strategy of related diversification for Walt Disney Company is examined.

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Strategic Analysis of Walt Disney

By using The Walt Disney Company complete a more in-depth analysis of its strategy
1. Discuss how that company has strengthened its generic strategy through complementary strategic moves in this industry. In your analysis of its strategic moves, examine the timing of these moves.
a) Identify whether to pursue offensive or defensive strategic options
b) Discuss the timing for strategic moves
c) Outline complementary strategic options, challenges and benefits of the complementary strategic options

2. Then, discuss this company's strategies for competing in international markets. How does the company enter foreign markets, complete internationally, and leverage any operations internationally?
a) Define strategies for foreign market entry
b) Identify the strategic approaches for competing internationally
c) Outline ways that a company can gain competitive advantage from international operations. Can you recommend any additional strategies for international markets?

3. Lastly, discuss the company's corporate strategy.
a) Discuss the role of business diversification in the strategic planning process
b) Review the types of business diversification with company examples
c) Outline the process of evaluating a firm's current business diversification strategies

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