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Walt Disney company: a strategy of related diversification

Hi! I need help with the part of the assignment which states "and be prepared to justify the extent to which the value chains of Disney's different businesses seem to have competitively valuable cross-business relationships."

This is something the professor will either have me discuss in class or I may have to write about it at a different time via a more detailed assignment. That was my interpretation of it.

The Walt Disney Company is in the following businesses: Theme Parks, Disney Cruise Line, Resort Properties, Movie, video, and theatrical productions, Television broadcasting , Radio broadcasting, Musical recording and sales of animation art, Anaheim Mighty Ducks NHL franchise, Anaheim Angels Major League Baseball franchise, Books and magazine publishing, Interactive software and Internet Sites, The Disney Store retail shops.

Based on the above list, discuss whether or not Walt Disney's lineup reflects a strategy of related diversification, unrelated diversification, or a combination of related and unrelated. Explain your answer and be prepared to justify the extent to which the value chains of Disney's different businesses seem to have competitively valuable cross-business relationships.

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Walt Disney Company
The Walt Disney Company is in the following businesses: Theme Parks, Disney Cruise Line, Resort Properties, Movie, video, and theatrical productions, Television broadcasting , Radio broadcasting, Musical recording and sales of animation art, Anaheim Mighty Ducks NHL franchise, Anaheim Angels Major League Baseball franchise, Books and magazine publishing, Interactive software and Internet Sites, The Disney Store retail shops.

Based on the above list, discuss whether or not Walt Disney's lineup reflects a strategy of related diversification, unrelated diversification, or a combination of related and unrelated. Explain your ...

Solution Summary

A strategy of related diversification for Walt Disney Company is examined.

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