Purchase Solution

VW's resources and capabilities and strategy recommendations

Not what you're looking for?

Ask Custom Question

Please see attached file.It shows graph and chart comparing VW's strengths and weaknesses to other auto companies.

Attachments
Purchase this Solution

Solution Summary

This detailed solution gives a profile of VW's resources and capabilities as compared to other automobile companies and gives strategy recommendations. It gives links and examples.

Solution Preview

VW's biggest weakness is marketing and sales. This would seem key to increasing business for the company. It would seem logical to focus on VW's strong engineering capability and use this as a sales and marketing tool to differentiate VW's cars from others on the market. In particular it would also be useful to utilize this engineering capacity to develop a new product that addresses consumer needs now, in light of higher fuel costs and concern over the environment. VW would be well poised to do this based on their corporate culture. Unfortunately product ...

Solution provided by:
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
Recent Feedback
  • "Thk u"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
Purchase this Solution


Free BrainMass Quizzes
Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.