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VW's resources and capabilities and strategy recommendations

Please see attached file.It shows graph and chart comparing VW's strengths and weaknesses to other auto companies.


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VW's biggest weakness is marketing and sales. This would seem key to increasing business for the company. It would seem logical to focus on VW's strong engineering capability and use this as a sales and marketing tool to differentiate VW's cars from others on the market. In particular it would also be useful to utilize this engineering capacity to develop a new product that addresses consumer needs now, in light of higher fuel costs and concern over the environment. VW would be well poised to do this based on their corporate culture. Unfortunately product ...

Solution Summary

This detailed solution gives a profile of VW's resources and capabilities as compared to other automobile companies and gives strategy recommendations. It gives links and examples.