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    Auto Industry Competitor Attitudes

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    Knowing the competition is as important as knowing one's organization.

    Use the example of the auto industry and respond to the following:
    Identify one company in the auto industry and describe its competitor behavior.
    Identify the company's competitors.
    What kind of competitive dynamics can you identify or expect to occur between your selected company and its competitor(s)?

    Please cite at least one reference.

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    Solution Preview

    Dear Scholar,

    See below for the solution to your questions.

    The Auto-industry within the United States has changed from the Traditional Big Three to what experts are now calling the Big Seven. This Big Seven includes VW, who are trying to make a comeback in the American Auto industry after they exited in the late 80's.

    Their competitor behavior includes increased marketing and ...

    Solution Summary

    This solution looks at marketing and competitor behavior between some of the current automobile manufacturers within the American market. This solution is 226 words and includes one reference.