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    porsche case study

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    1.Read the Porsche Case Study in the Case Study section of the text.
    2.Write a summary of the case study. In your summary be sure to include a discussion of Porsche's competitors, competitive rivalry, competitive behavior, and competitive dynamics.

    Your summary should be a minimum of 2-3 double-spaced pages and must be in your own words. Use APA style. You must include 3-5 references. Only one reference may be from the internet (not Wikipedia). The other references must be located within the Grantham University online library. Only the body of the paper will count towards the page requirement. Please see the rubric below.

    could you add the reference at the end of each paragraph that you get the information from. see attach for reference to use, I only can use reference from peer-review.
    also the school is using safe-assign to check to see if someone else have turned in this work before(originality). thank you for all your help. if you can't do this please let me know

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    Solution Preview


    Porsche Engineering broadens business model, pumps profits. Periodical By: Kosdrosky, Terry. Automotive News. 10/17/2005, Vol. 80 Issue 6172, p16I-16I. 1/2p. 1

    Pedal to the Metal At Porsche. Periodical By: Edmondson, Gail. BusinessWeek. 9/3/2007, Issue 4048, p68-68. 1p

    The Case Study that will be summarized in this summary is predicated upon Porsche and how the company was able to remain a leader in the auto industry after merging with VW. The company had to ensure that integrating with VW did not negatively impact its leadership role in engineering throughout the auto industry. The merger had to be handled cautiously because both companies had separate R&D functions, and bringing Porsche's too close to VW's could potentially weaken Porsche engineers' sense of belonging and demotivate them. Aligning too closely with VW could have potentially losing its hold on the auto market in regard to its ability to sell external engineering to other OEMs. In addition, the merger was one of two different business paradigms wherein Porsche thrived on healthy profit margins while VW's business model was all about volume.

    Porsche was and is an anomaly within the auto industry wherein scale has traditionally been considered a prerequisite for reducing production costs. Porsche as a ...

    Solution Summary

    The expert examines a Porsche case study.