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Business Strategy Formulation to Generate Economic Profits

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Which approach to strategy formulation is more likely to generate economic profits: (a) evaluating environmental opportunities and threats and then developing resources and capabilities to exploit these opportunities and neutralize these threats; or (b) evaluating internal resources and capabilities and then searching for industries in which they can be exploited? Why?

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The solution discusses an approach to strategy formulation that is more likely to generate economic profits.

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In my opinion, I would chose evaluation of internal resources and capabilities and based on those capabilities, look out for opportunities that already exists in the various industries and exploit our resources to capitalize on ...

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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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