Sale of Customer Contact Info
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A well known business person walks into your business and asks to speak to the owner. He introduces himself as John Doe and would like to talk to you in private. Mr. Doe is retiring and is closing his business that was located just down the street, and wants to sell you his detailed customer contact information and sales reports for the past 20 years. He says he has more than 10,000 customers in his unique database. What should you do?
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Solution Summary
This solution explains if it is ethical and/or legal to buy customer information. Response contains 2 references.
Solution Preview
This is one of the most controversial areas in business and also one of the areas that involves questionable ethics practices. In this scenario, the owner has been in business for twenty years. Because he has an established base of not just 10,000 customers, but rather 10,000 "unique" customers, we can assume that those customers have built a ...
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