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Quantitative Research

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1.) Discuss the differences between content and construct validity and why each would be important to a specific research project that might be done in your organization. Be sure you provide details about the example project and how these types of validity are important in that context.

2.) The advent of a variety of internet survey tools (e.g. Survey Monkey, Zoomerang) has made accessing large numbers of potential survey takers much faster, easier and cheaper than in the past? How do these tools improve or increase each of the common error types?

3.) Briefly describe a research project your would like to do in your organization. Define and defend what measurement scale you would select for the project.

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1.) Construct validity is the extent to which what was to be measured actually is measured. The construct validity operationalizes a concept. It measures several observable phenomena that supposedly reflect the underlying psychological concept. Construct validity is the measurement of the extent to which this has been accomplished. The question that construct validity answers is "does the scale measure what it is supposed to measure?" In my organization there was a need to measure the attitudes of customers towards the blast furnaces that our company manufactured. Our company constructed a questionnaire. To establish construct validity it was necessary to know that the questionnaire actually measured the attitudes of the persons towards blast furnaces.

Content validity refers to the extent to which a measure reflects all the facets of a given social construct. Content validity shows the extent to which a measurement reflects the intended domain of content. For example, in my organization, the management sought to assess the knowledge of English that employees possessed. If the management measured only English spelling skills of the employee and drew ...

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