Media and Distribution strategy
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Consider two different products: an industrail product ( give an example) an a consumer product ( give an example) . How would the media for these two productc differ? What would affect the advertising scheduling for these two products?
Levi Strauss sells the same products - Levi's, Dockers and slates to multiple channels of distribution, from high-image ( Bloomingdales) to low-image (Sears) outlets. What would you suggest as a distribiton strategy so that the company can better differentiate its products by channel and not suffer brand confusion problems?
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This discusses the Media and Distribution strategy of Industrial and consumer products.
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Consider two different products: an industrial product ( give an example) an a consumer product ( give an example) . How would the media for these ...
Purchase this Solution
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