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Executives & Free Speech on Line

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Under what circumstances should company executives share their thoughts in various online forums? Is it ever appropriate for them to do so under an alias? Consider the Whole Foods' CEO case - was it a case of free speech or public relations manipulation?

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This solution discusses under what circumstances should company executives share their thoughts in various online forums. It also discusses if it is ever appropriate to do so under an alias, and considers the case of the Whole Food's CEO, John MacKay.

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Posting on online forums is stating your personal viewpoints, and theoretically, should not interfere with your employment or reflect the views of your company. It should be considered free speech. Unfortunately, this is not reality, particularly in cases where the person posting holds a visible position in a large company. Your online behavior is tied with your professional profile and can either negatively or positively impact others' viewpoints of you ...

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Sally Baldwin, Ed.D
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  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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