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Creating a Metric Based Plan:Turmeric & Spice.

Turmeric & Spice want you to survey all the spice importers in their business. You know that the average rate of response to email and electronic surveys is 30% and that T&S has 100 importers located around the world. Create a metric based plan for building buy-in from the importers so that you do get at least 30% (and hopefully greater) participation. The plan should include timing, building and delivering the survey, and analysis of the data. Your plan must add value to the organization through measurement and evaluation. It should be between 3-4 pages in length.

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Metric Plan: Turmeric & Spice

Overall Goal:
Achieve feedback from at least 30 percent of all the spice importers in regards to best options for new spice development through development of an effective survey.

Survey Design:
The survey must be designed in multiple language formats to encourage understanding. This will also give a more representative sample, since every member of the group will have an equal opportunity of being able to read, understand, and respond to the survey. Turmeric & Spice has the ability to translate the prepared survey in the appropriate language. The survey will be issued in English, with a tab for other languages available. The survey also must have as little interaction required from participants to avoid losing the spice importers' interest and involvement in the survey. The survey must be designed in a manner to require as little work and time as possible on the part of the survey-takers, while still eliciting valuable feedback.

A snail mail survey was considered to allow respondents to fill out the survey at their own convenience, allow the survey to be anonymous, and more time can potentially be spent on the survey. In addition, it would eliminate interviewer bias of a phone interview. However, in speaking with the staff at Turmeric & Spice, it was determined that the spice importer relationship is primarily managed through email. An email survey would also be quick to send out, easy to deliver at the same time to ...

Solution Summary

This detailed solution explains how to create a metric plan for Turmeric & Spice to get 30% participation. It includes timing, building and delivering the survey, and analysis of the data. APA references are included.