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Is corporate size important in global strategy?

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1. Is corporate size also important in global strategy and survival?

2. What would be the advantage or disadvantage for a firm being the first in a foreign country? Would it be better to go as a follower? Why?

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This solution helps explore whether corporate size is an important factor for global strategy.

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1. Certainly

A large corporate size generally means that the firm will be less influenced by unpredictable events. Consider if a firm wants to establish in a new country, if the firm is large (in market cap.), then it devotes a rather small amount of a money to the new branch, whereas a smaller firm may have to devote large part of its ...

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