Companies with interactive/entertainment centric retail strategy
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Make a list of stores that actively incorporate some kind of interactivity or entertainment into their retailing strategy. Now, make a list of stores that do not, such as office supply stores. Compare your two lists. Select a company from your second list and draft a strategy to help it become more interactive.
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Solution Summary
The expert examines companies and interactive/entertainment centric retail strategies.
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Interactivity/Entertainment:
WalMart Online
Old Navy
Jordans Furniture
Noninteractive/No entertainment
Office Max
Local Mom & Pop ...
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