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Rivals of Southwest Airlines

What strategic moves are rivals of southwest airlines likely to make next?

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The rivals of SW are likely to capitalize on providing better service, and more importantly, a better reputation than SW. One of the biggest problems with SW is that they acquired AirTran Holdings in 2011. The problem with this is that the reputation of AirTran was terrible. Being acquired doesn't lose a reputation, and this acquisition proved ...

Solution Summary

This solution explains the strategic moves of the rivals to Southwest Airlines and what their next strategic moves will likely entail.