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Organizational development: Southwest Airlines

Southwest has long been the most profitable U.S. airline, even though its fares are typically 25% or more below those of its rivals—and no cost for baggage! Explain this phenomenon from what they have on their site, their mission goals, profitability statements, and leadership. Add your own personal experiences if you have flown with Southwest Airlines.

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Southwest Airlines is the most profitable US airline even with fares 25% below most rivals and no cost for baggage, due to the fact that their primary mission/goals are to achieve ultimate ...