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Airline Industry Rivals

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How are airline industry rival positioned and who is strongly positioned and who is not?

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Solution Summary

This solution explains how the airline industry rivals are positioned, who is positioned strongly and which airlines are not. Financial information is included to support the rival positions.

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In order of market share, we have:

1. United
2. Delta
3. AMR Corp.
4. Southwest Airlines

In the last fiscal year-end, United reported revenue of 37,110,000,000 ($37 billion), while Delta reported revenue just shy of that, at 35,115,000,000. SW trailed at 4th for market share with revenue of 15,658,000,000. United holds ...

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