Explore BrainMass

Mission Statement and Objectives - Product Services and Features

It is time to begin developing a Comprehensive Strategic Marketing Plan. The first two components of such a plan are your Objectives and Product Services & Features.

State objectives for the short term (one year). This section will also include a Mission Statement. Remember that objectives need to be quantifiable. You can use the SMART acronym-simple, measurable, attainable, realistic, and timed---in formulating your objectives.

State the features of your product and include information on how it is innovative or can be differentiated from other like offerings.


I want to discuss the launch of my private banking and wealth management services for individuals and corporate clients of ethnic origin in USA. The United States is a land of immigrants. There is a large Asian, African, European and Middle eastern population which have migrated to USA and settled here. Out of these immigrant populations, one of the richest communities is the Asian population, especially Chinese and South Asians (people from India). They are considered to be the most affluent ethnic communities in USA. There are not many financial service companies in USA which are targeting these niche ethnic segments with focused strategies. The idea is to launch personalized private banking, wealth management and financial services to these niche segments arises from the fact that there is a lot of investible income within these segments which needs to be tapped.

Company: ABC inc. is a boutique investment firm offering broker dealer, wealth management, private banking and investment consulting services to high net worth individuals and corporate clients. The company is headquartered in the Wall Street area of New York City, the financial capital of the world. The company has branches in major cities of USA such as Chicago, San Francisco, Houston, Atlanta, and Miami. The company employs over 100 financial advisors catering to investors all over USA. The company is a member of the National Association of Securities Dealers, USA and is an accredited broker dealer to trade on NYSE and NASDAQ. The company has a dedicated team of research analysts, back office personnel and advisors to provide investment advices.

Solution Summary

This explains the preparation of a mission statement and objectives, including product services and features. About 1,400 words with sources.