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As the AI Brainstorming Conference moves into its second week, it is time to begin developing a Comprehensive Strategic Marketing Plan. The first two components of such a plan are your Objectives and Product Services & Features. In five to six paragraphs:

1. State your objectives for the short term (one year). This section will also include a Mission Statement. Remember that objectives need to be quantifiable. You can use the SMART acronym-simple, measurable, attainable, realistic, and timed---in formulating your objectives.

2. State the features of your product and include information on how it is innovative or can be differentiated from other like offerings.

3. Give some advice to at least two other participants with regard to their objectives. Do the objectives make sense? Are they written correctly? Do you understand them? Would you rewrite them? If so, how?

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Solution Summary

State your objectives for the short term (one year). This section will also include a Mission Statement. Remember that objectives need to be quantifiable. You can use the SMART acronym-simple, measurable, attainable, realistic, and timed---in formulating your objectives.

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1) The short term objective of our business will be as follows:

To establish presence in top 50 cities in the United States by tying up with leading high end lifestyle and handicrafts stores around the country and capture 5% market share in the high end handicrafts and antique market in USA.

Mission Statement: To become a pioneer in the handicrafts industry by providing world class unique products to the esteemed customers sourced from all over the world on a regular basis and establishing benchmark in terms of quality, exclusivity and ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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