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consumer factors, domestic target market, mission statement

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Details: Mr. Romero, Annette, and you are meeting at the company's conference room to discuss the first stage of your research. It is increasingly clear to all of you that there is a need to review, discuss, and agree on the factors that have successfully driven the demand for the snack products in the domestic (U.S.) market. The agreed-upon demand drivers will be your initial reference point to project your ideas into the new market. You have also expressed misgivings about the suitability of the mission statement in light of the new direction the company is taking. During your job interview, Mr. Romero had quoted verbatim the company's mission statement to you as follows:

"The mission of Great Foods! Inc. is to provide Americans with the best quality Mexican sauce in the industry produced with the finest U.S. made ingredients." Answer and discuss the following:

1-Describe the consumer factors that drive the domestic demand for your Mexican sauce (Include factors that may have a demographic, social, cultural, technological, economic, or legal backdrop).

2-Define your domestic target market in a statement.

3-Redefine your Great Food! Inc. mission statement.

Please to provide reference and citation in APA

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Describe the consumer factors that drive the domestic demand for your Mexican sauce (Include factors that may have a demographic, social, cultural, technological, economic, or legal backdrop).

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1-Describe the consumer factors that drive the domestic demand for your Mexican sauce (Include factors that may have a demographic, social, cultural, technological, economic, or legal backdrop).

The major consumer's factor that will drive the domestic demand will be an increasing trend or preference among people to eat Mexican food. As people become more and more aware about Mexican food and develop taste to consume such food in their daily lives, it will boost the demand for this product. The demand can rise as a result of increase in everyday use of Mexican product at homes or increasing use of Mexican food at restaurants.

A rise ...

Solution provided by:
Sheetal Jain, PGDM
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  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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