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stimulus generalization and stimulus discrimination

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Discuss and identify where the marketers knowledge of stimulus generalization and stimulus discrimination was incorporated into the package design of a Gatorade bottle and Coca-Cola.

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Stimulus generalization and stimulus discrimination are highlighted. The expert discusses and identifies where the marketers knowledge of stimulus generalization and stimulus discrimination.

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Stimulus generalization occurs when one response is extended to a second stimulus similar to the first. For example marketers generally use a successful, well known brand name for a family of products because it gives consumers familiarity with and knowledge about each product in the family. ...

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  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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