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Innovation Process Paper - USPS

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I need approximately 800 words on the following assignment.

Innovation Process Paper
Prepare a paper in which you identify and discuss the four basic phases of the innovative process and how you will apply the innovative process to change the United States Post Office. Identify the appropriate tools and techniques to be used in this process and explain why they were selected. Be sure to discuss how you will measure your results and what steps your selected organization will take to ensure continuous improvement.

Process Phases:
1. Preliminary Analysis

2. Definition Phase

3. Design Phase

4. Operations Phase

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Solution Preview

The United States Postal Service (USPC) is an agency which started as a government-supported monopoly. In the early 1980s, it became self-sufficient but as a result, it has focused more on commercialism and being revenue-oriented as evidenced by the number of stakeholders it has compared to other organizations and the variety of their products and services in several markets.

Historically, the USPS measurements were focused internally. It captured statistics on mail movement outputs under the Origin-Destination Info System (ODIS), a tracking system developed to monitor the movement of mail. USPS was moving smoothly until the changes in the markets started to become visible in the early 1990s. Better technology, the Internet, and more competition have brought significant adverse effects on the business environment where USPS existed. It paved the way for USPS to start to re-examine and reassess itself and the industry with which they belong.

Preliminary Analysis
Marvin Runyon, Postmaster General in 1992, headed the developing of customer focus from the previous internal focus. They found out that many of the innovations that they were doing were not relevant and useful to the customer. One of the things they discovered was that the customers value reliability more than speed.

Because of the realization that their measurements were not as important as they think they were to their customers, USPS started to re-examine its mission and how its relationship with the customers that they have served for many years. It has started asking more and more questions with the hope of understanding the purpose of their existence with the goal of discovering the real cause of the problem so that certain innovations and new measurements can be done to improve service and continually serve its customers to ...

Solution Summary

The solution identifies and discusses the four basic phases of the innovative process and how they are going to be applied to change the United States Post Office. References included.