UPS BUSINESS STRATEGY
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Research UPS.
Using your readings, the Library, and the Internet, write responses to each of the following:
1. What is your impression of the operation of UPS?
2. Conduct a SWOT Analysis of UPS to be submitted in an MS Word table.
3. Define competitive advantage and competitive strategy. Does UPS have a competitive advantage and/or a competitive strategy? Justify your answer.
4. Choose one UPS product (http://www.ups.com/search/navigate). Describe the components of this product value chain.
5. What strategic alternatives are open to UPS? Explain and justify your answer.
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Solution Summary
AN INDEPTH ANALYSIS OF THE BUSINESS STRATEGY OF UPS
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UPS has grown from a small $100 operation to a $42billion empire
It has transformed from a message service to a package delivery service, to international air transport company and in 1990 to a logistics company.
It delivers 15million packages a day, to 6.1million customers in 200 countries.
The basis of which is the emphasis of strong values such as service excellence, commitment to stability, loyal workforce, employee ownership programs etc
It believes in continuous improvement of company.
SWOT
Strengths
Ups has the goodwill of being a global brand
The company has a strong distribution network; 600planes, 15airports, 1750distribution centers,90,000 trucks
Has the lowest turnover rate than any industry in ...
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