What is your impression of the operation of UPS?
Conduct a SWOT Analysis of UPS in an MS Word table.
Define competitive advantage and competitive strategy.
Does UPS have a competitive advantage and/or a competitive strategy? Justify your answer.
Choose one UPS product (http://www.ups.com/search/navigate).
Describe the components of this product value chain.
What strategic alternatives are open to UPS? Explain and justify your answer.
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Competitive advantage is that which places a firm above its competition. This is the method which helps a firm to continue to make economic gains and sustain its competitive position.
Competitive strategy is one that has the objective of increasing the competitiveness of the company. This refers to the strategy of the firm in relationship to its competitor.
Does UPS have a competitive advantage and/or a competitive strategy?
UPS has both competitive advantage and competitive strategy. It has the competitive strategy of differentiating its services by providing fast and reliable deliveries. UPS attempts to provide faster deliveries to its customers.
UPS has a competitive advantage because of its well recognized brand. It also has competitive advantage because of its infrastructure like vehicles, airlines, bicycles and trains. It has competitive advantage because of its personnel that are well trained and are strongly motivated. UPS has competitive ...
Global Stretegic MGMT is discussed in great detail in this solution.