Purchase Solution

# Consumer Patterns

Not what you're looking for?

Please help me discuss how we can work on getting better statistical data that will show us the different patterns about our customers who are calling our 1-800 phone banks with different questions and problems. I believe that we will be able to use some different quantitative variables to help us get the information we are looking for.

##### Solution Summary

The following solution discusses consumer patterns, and covers concepts such as continuous and discrete variables, and explains how one would get better statistical data about the different patterns of customers.

##### Solution Preview

Please see attached file for solution.

I wanted to take the time to sit down with the marketing team today to discuss how we can work on getting better statistical data that will show us the different patterns about our customers who are calling our 1-800 phone banks with different questions and problems. I believe that we will be able to use some different quantitative variables to help us get the information we are looking for. There are two different types of quantitative variables that we will be looking at and they are discrete and continuous variables (Levine & Stephen, 2009). A discrete variable is a variable that can have all possible types of values but they are only specific points on a scale (Schmuller, 2009). A continuous variable is when the scale is continuous and it's not made up of discrete steps.

All quantitative variables are measured on a numeric scale and they represent a ...

##### Operations Management

This quiz tests a student's knowledge about Operations Management

##### Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

##### Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

##### Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

##### Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.