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Consumer Patterns

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Please help me discuss how we can work on getting better statistical data that will show us the different patterns about our customers who are calling our 1-800 phone banks with different questions and problems. I believe that we will be able to use some different quantitative variables to help us get the information we are looking for.

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The following solution discusses consumer patterns, and covers concepts such as continuous and discrete variables, and explains how one would get better statistical data about the different patterns of customers.

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I wanted to take the time to sit down with the marketing team today to discuss how we can work on getting better statistical data that will show us the different patterns about our customers who are calling our 1-800 phone banks with different questions and problems. I believe that we will be able to use some different quantitative variables to help us get the information we are looking for. There are two different types of quantitative variables that we will be looking at and they are discrete and continuous variables (Levine & Stephen, 2009). A discrete variable is a variable that can have all possible types of values but they are only specific points on a scale (Schmuller, 2009). A continuous variable is when the scale is continuous and it's not made up of discrete steps.

All quantitative variables are measured on a numeric scale and they represent a ...

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