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Discussion of Sales Opportunities and Techniques

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How might incremental sales opportunities be identified with existing customers? How might a product's sales volume be increased without changing the attributes of the product? How might a product's sales volume be increased with different products? Provide examples.

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This solution discusses how to identify incremental sales with existing customers, how to increase sales without changing product attributes, and how a product's sales volume can be increased with different products. Examples and APA references are included.

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Incremental sales opportunities can be identified with existing customers in several ways. One can interview or survey customers to determining their additional needs. One can also up-sell to existing customers by encouraging them to buy additional items through volume deals or complementary items at the time of purchase. Incremental sales can be generated through offering special ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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