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Benefit Selling & an Effective Sales Presentation

Explain benefit selling (FAB).

What are the components of an effective sales presentation?

Solution Preview

Benefit Selling or FABS (feature,advantage or benefit) is a selling technique in which the seller ties every feature with an advantage or benefit that the customer wants or thinks is desirable (http://www.businessdictionary.com/definition/features-advantages-benefits-selling-FABS.html). This is a great way to emotionally link the consumer to a product. An example of this was written in the New York Times today (http://www.nytimes.com/2011/07/28/fashion/at-makeup-alley-advice-from-online-peers.html) ...

Solution Summary

This solution explains benefit selling and discusses the components of an effective sales presentation. It includes links and examples.

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