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Benefit Selling & an Effective Sales Presentation

Explain benefit selling (FAB).

What are the components of an effective sales presentation?

Solution Preview

Benefit Selling or FABS (feature,advantage or benefit) is a selling technique in which the seller ties every feature with an advantage or benefit that the customer wants or thinks is desirable ( This is a great way to emotionally link the consumer to a product. An example of this was written in the New York Times today ( ...

Solution Summary

This solution explains benefit selling and discusses the components of an effective sales presentation. It includes links and examples.