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Public Relations Campaign

How is a budget determined for a public relations campaign?

What are some strategies that can be used to evaluate the effectiveness of a public relations campaign?

Solution Preview

Please see response attached (also below), including one supporting article. I hope this helps and take care.

RESPONSE:

1. How is a budget determined for a public relations campaign?

The budget is set before the public relations campaign begins. In fact, obtaining budget approval is one of the primary reasons why a formal written proposal is prepared. Then, the public relations professionals are expected to work within that budget. Specifically, each task will be assigned the exact expenditure allowed. In other words, the BUDGET should then project the cost of each tactic and should also indicate where donation or will offset the cost.

In today's world, the corporations take an even closer look at the overall expenditures levels, driving the need for ...

Solution Summary

This solution explains how a budget is determined for a public relations campaign, as well as some of the strategies that can be used to evaluate the effectiveness of a public relations campaign. Supplemented with article describing other strategies to evaluate the effectiveness of a public relations campaign.

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