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This post addresses the brand image of Rolls Royce.

We were looking at the Rolls-Royce brand. We noted that Rolls Royce could be vulnerable as a result of its uniqueness in terms of handmade craftsmanship and also aiming for perfection.

Perhaps there is a negative effect of aiming for PERFECTION rather that just aiming high.

Any thoughts?

Please provide any references

Solution Preview

This is definitely true, particularly in terms of Rolls Royce. When the company was started by Mr. Royce, the motto has always been to strive for perfection. RR aspirations have always remained high, and the company refused to settle for anything less. This can be seen over the years through their reputation. When you purchase a RR, you know that you are getting the absolute best auto that money can buy. Their highly advertised motto is, "At Rolls-Royce Motor Cars we strive for perfection in everything we do. Ghost, the most technologically advanced Rolls-Royce ever built, now joins the Phantom family in redefining not only Rolls-Royce but also the luxury car market." By not settling, the company continues to maintain only the highest clientele of consumers. People know what they're getting, and most importantly, what they're not. The consumers at RR would never settle for less than perfection to ...

Solution Summary

This solution provides a detailed analysis of the brand image and quality used by Rolls Royce.